Suppress contacts you already have in your integration platform

Suppress contacts you already have in your integration platform

Everything You Need to Know About Suppression

The concept of suppression applies to any scenario aimed at stopping Maximiz.ai from recognizing and gathering contacts.

The main motivations for this strategy are:
  1. To eliminate the cost of acquiring contacts from Retention.com when you already have them. You likely maintain a database of customer emails, including many repeat visitors, so there’s no reason for us to identify or supply those.
  2. To safeguard the collection of emails from your website where users are providing their information voluntarily. If you’re collecting newsletter signups, operating an e-commerce site, or conducting any other email-based conversion, you don’t need our assistance in identifying or delivering those addresses.
We have various approaches to suppress contacts in Maximiz.ai to resolve both of these scenarios.

Suppress existing contacts from being included via integration

When you set up a new integration in Maximiz.ai, there is a separate section which will ask you to enable suppression settings.




After you save the suppression settings, Maximiz.ai will automatically conduct a suppression of your entire list, removing all contacts that exist in the integrated system.

Maximiz.ai automatically filters out any collected contacts to ensure no duplicates are delivered.

Access the suppression settings in Maximiz by clicking "Suppressions" in the left navigation section.

Choose how long to suppress contacts:

The default suppression period for contacts is 90 days, but users have the flexibility to change this to anywhere between 1 day and 180 days. Once this timeframe has elapsed, the contact will be unsuppressed and available for fresh engagement. 




Activate on certain URL's

To successfully trigger the suppression script on selected URLs where the base script is already established, you need to enter the full URL or a relevant portion of it into the first text box. For example, by inputting "/blog, /register etc." Any URL that includes that text will subsequently initiate the suppression event. This approach allows for a precise and tailored suppression process based on the URL structure. 

Activate based on URLs with certain Parameters

  URL contain email UTM parameters
 
We automatically block the collection of contacts arriving at your site via email campaigns. This is important because you likely have existing contacts with multiple email addresses, and you wouldn’t want to add them to a new email marketing flow if they are already in your database. 

To identify these contacts, we check the referring URL that led them to your site. If that URL contains UTM parameters with the term "email," we will ignore or suppress those contacts. If you wish to disable this feature, simply toggle it to "Disable." 

URLs with particular parameters



The suppression script can also be set to trigger based on URLs that include particular parameters. For example, this feature enables you to filter out traffic sources like Facebook or various UTM identifiers. Any URL parameter containing this text will initiate the suppression event. 

Suppress the Entered Email Address

Enter email Manually:

Manually enter the email you want to suppress into the text box and click on the save button. All the mentioned email will be suppressed. 
​




Upload the email CSV File


Additionally, you have the option to upload an external contact list in CSV format, so you won't incur extra costs for contacts you already own. Here’s how you can do this: 

Ensure your CSV includes a column named "Email Address," and keep the file size under 100 MB. 




You can review the format of the CSV file by clicking the "Sample-suppression-list.csv" link. This action will download the sample file to your device. 





You can find the details of the uploaded CSV file in the suppression list, where you can download or delete the files at your convenience.  






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